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OverCoffee Productions is the leading Web design and integration firm to the gift, home accents, and toy industries
- keeping your site current
- ask ryp: gift certificates on Web sites
- internet 101
- stuff in the news you can use
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DID YOU KNOW that some of the world's most powerful businesses, including Lloyds' of London and the New York Stock Exchange, started life as coffee houses?
DID YOU KNOW that coffee is the second most traded product in the world after petroleum?
DID YOU KNOW that with the exception of Hawaii and Puerto Rico, no coffee is grown in the United States or its territories? |
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"some of the best
relationships develop
over coffee" | |
| keeping your site current |
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Retailers: Your site should shine with Holiday Spirit as last minute shoppers are scouring the Net! Be sure to indicate - particularly on your Home Page - how much longer you will guarantee Christmas delivery. There is still time for one more e-blast wishing your customers well and reminding them that you have last-minute gift options.
Reps: To start the New Year with a bang, spend time the next couple of weeks creating an e-mail schedule. For January and February, you should be sending out an e-mail a week to your customers. Now is the time to select the theme and content for these e-mails.
Suppliers: Show season is less than a month away. Be sure to have your 'digital products' ready: price lists, product images, updated Web site. There is still time to participate in the industry's Catalog Library (http://www.CatalogLibrary.com) - where your reps and retailers are clicking to download your products for their order software and Web sites. |
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Q: Is it possible to offer gift certificates on my Web site?
A. You bet it is, and it's a good way to drive traffic to your store. Since gift certificates are purchased, this is only available if your site has a shopping cart. Customers purchasing online can include a gift certificate in their shopping cart. An OverCoffee shopping cart will tax appropriately.
Read "the rest of the story ..." |
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The domain for providers in the United States usually ends with three letters (called the zone) that give you a clue to what kind of place it is.
- Commercial organizations end with .com - Educational organizations end with .edu - Networking organizations end with .net - US Government sites end with .gov - Military sites end with .mil
Organizations that don't fall into any of these categories end with .org |
| stuff in the news you can use |
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The average time it takes a U.S. customer to make an E-commerce purchase decision grew to 34 hours and 19 minutes this year, up from about 19 hours in 2005, according to a ScanAlert Report.
The change is tied to an increase in the number of E-commerce sites, as consumers are able to comparison-shop for longer stretches of time. The average cost of products purchased has been increasing, making customers take more time to reach a decision.
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